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Ford Adds New Remote Start Feature, Heated Steering Wheel

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Rickaren
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Ford Adds New Remote Start Feature, Heated Steering Wheel

Post by Rickaren » Thu Dec 03, 2009 2:32 pm

Ready for Winter? Ford Adds New Remote Start Feature, Heated Steering Wheel to Warm Customers

DEARBORN, Mich., Dec. 3 2009

* Ford responds to customers' desire for warmth in colder months with new factory-installed remote start system and heated steering wheel for the 2011 model year

* Ford's remote start system, when combined with automatic climate control, will gauge the temperature and quickly achieve a comfortable cabin environment. Heating, heated seats and defrost activate on colder days; air conditioning, cooled seats kick in when the weather is warm

* Ford engineers calculate that using a remote start system could help reduce hydrocarbon, CO and nitrogen oxides emissions by up to 75 percent, since it preheats the catalyst on cold starts (where up to 95 percent of emissions typically occur), prior to those first few accelerations

* Ford's remote start factory option quickly will be offered across the entire Ford, Lincoln and Mercury lineup after launching on the 2011 Ford Super Duty next spring; the heated steering wheel option debuts on the 2011 Lincoln MKX

Ford (NYSE: F), responding to increasing consumer demand, is heating up its vehicle lineup with winter-weather options including a factory-installed remote start system and heated steering wheel.

The remote start system will debut on the 2011 Ford Super Duty next spring and eventually will be offered across the Ford, Lincoln and Mercury lineup. Also next year, Lincoln will begin offering customers a heated steering wheel option, which will be available first on the new 2011 Lincoln MKX.

Ford has been offering a dealer-installed remote start kit since the late 1990s that has proven popular with customers. The kits rank as one of the top three Genuine Ford Accessories sold nationally for the past five years. In the past year, sales have increased 40 percent since Ford started installing the dealer remote starter kits at modification centers located near assembly plants.

The new factory option comes in response to strong customer demand. A recent J.D. Power Emerging Technology Study found 90 percent of customers would prefer remote start systems be factory-installed.

"What was once a feature only available on luxury cars or in the aftermarket is now becoming a factory-installed option for Ford customers," said Michael Kan, research and development engineer with Ford Customer Service Division (FCSD). "Customers want the peace of mind that comes with a factory-installed option; now Ford is meeting this demand with a high-quality, affordable solution."

The new factory-installed remote start, when integrated with the available automatic climate control system, measures the temperature and quickly creates a comfortable atmosphere with heating or air conditioning, heated or cooled front seats, and the front and rear defroster if needed.

"When you jump in a Ford car or truck, no matter the weather, it's ready to go," said Lisa Boran, a technical expert with Ford Body and Security Electronics. "We've been able to integrate these two features to improve upon the traditional remote start system."

Improved emissions performance

Customers can also feel good about their decision to preheat or precook their ride, says Ford powertrain engineers and emission experts. Although remote start systems have been given a bad emissions rap in the past, it's not true that leaving a car at idle pumps more hydrocarbons, CO( )and nitrogen oxides into the air.

John Shanahan, manager, Ford Powertrain Feature Calibration, explains: "The vast majority of a vehicle's emissions are made during the drive-away after the car is started. Once the catalyst is warmed up, it will convert up to 99 percent of the engine-out emissions into less harmful gases. With remote start, along with getting the passenger compartment comfortable, you're warming the catalyst while the vehicle is in neutral with lighter loads on the engine. We employ engine control features that maximize the catalyst warm-up, even if the engine is only idling. This will result in a more active catalyst when you drive away."

That warmed-up catalyst can represent up to a 75 percent emissions reduction, depending on how cool the catalyst is and how hard the driver accelerates those first few times after a typical engine start.

Hot wheels

The heated steering wheel option coming to the Lincoln lineup is also about responding to customer needs, said Cole Buccafurri, Ford's feature and branding manager. "Market research told us that a heated steering wheel was something our target Lincoln customer was definitely interested in," he noted.

Throw aside the market research, the biological fact is that the human body functions better when it's warm. The body's initial response to cold is to preserve heat by reducing the blood flow to the hands and feet. For those who live in a winter-weather area, it's that familiar tingle or numbness felt when hands and feet start getting cold.

That reduced blood supply equates to reduced dexterity in the fingers and hands, for example, which can hinder performance of simple tasks, such as screwing in a light bulb, opening a door or steering a vehicle out of a tight parking spot. A warm interior and a toasty steering wheel may also eliminate the need for heavy gloves while driving, which can further reduce tactile sensitivity and dexterity.

Warm my ride

Ford currently offers two dealer-installed remote start options: a one-way system, which will remotely start the vehicle from a key fob from up to 1,000 feet away; and a two-way, bidirectional option, in which the vehicle transmits a signal back to the fob verifying the start-up.

Launching later this month is an optional system that's compatible with the Intelligent Access with Push Button Start system available on the 2010 Ford Taurus and Lincoln MKS, soon followed by the factory-installed system.

The 2011 Lincoln MKX will be first to offer the heated steering wheel option, and when combined with the factory-installed remote start system, it will also activate the heat on the steering wheel for that warm-to-the-touch winter morning welcome.

"Ford's vehicles are constantly becoming more advanced," said FCSD's Kan. "So we're always adapting and changing our products to keep up."

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

SOURCE Ford Motor Company
Rick
2010 Ford Taurus FWD Limited
All available options (no AWD)

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Zeke
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Re: Ford Adds New Remote Start Feature, Heated Steering Wheel

Post by Zeke » Thu Dec 03, 2009 3:35 pm

Nice ideas, but:

(1) I'd like to see a windshield heater incorporated with the block heater. When it's cold enough to make for hard starting, it's also cold enough to frost the windshield.

(2) On my car the driver's heated seat has failed after 34,000 miles. And even in Minnesota we don't use that all year. How come? Well, probably because my wife and I are not the same size, so the memory seat moves whenever there is a driver change, thus flexing the wires that bring the current to make the heat. So here we have a nice feature with an implementation weakness.

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I.T.guy
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Re: Ford Adds New Remote Start Feature, Heated Steering Wheel

Post by I.T.guy » Tue Jan 12, 2010 8:07 am

Say what you want, but I think this is a great step forward in providing customers what they want. I for one, have never had a problem with my heated seats. There are 3 drivers in our family and the seat is moved everyday.
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Zeke
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Joined: Fri Dec 07, 2007 5:18 am
Location: Minnesota

Re: Ford Adds New Remote Start Feature, Heated Steering Wheel

Post by Zeke » Wed Jan 13, 2010 10:53 pm

I.T.guy, it appears that I am not alone with this problem. Anyway, my guess about the cause was not correct. It seems that the heating element fails because of the stress imposed by sitting on it.

tam85
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Re: Ford Adds New Remote Start Feature, Heated Steering Whee

Post by tam85 » Mon Jul 05, 2010 8:35 pm

i agree with it guy. everyone has a unique strategies on how they will give the right service with their customers. ive never also encountered any problems with my heated steering wheel.
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Wayne M
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Re: Ford Adds New Remote Start Feature, Heated Steering Whee

Post by Wayne M » Fri Jan 18, 2013 3:12 am

Hi
I have a 2010 Ford Taurus Limited with Push Button start. If I added a remote car start to it would this work
automatic climate control, will gauge the temperature and quickly achieve a comfortable cabin environment. Heating, heated seats and defrost activate on colder days; air conditioning, cooled seats kick in when the weather is warm? How do you set it so the heated seats come on? What temp does it have to be outside for them to activate?

Thanks

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