Mercury Montego and Mariner Priced To Provide Premium Features At Excellent Value
Source: Ford Motor Company Press Release
- Mercury enters two new segments with products offering premium features, distinctive styling and excellent value.
- Montego premium sedan base MSRP starts at $24,995, including HID headlamps, LED tail lamps as standard equipment.
- Mariner offers contemporary design in a small SUV with base MSRP that starts at $21,995.
- All prices are base MSRP, including destination and delivery fee.
DEARBORN, Mich., Aug. 10, 2004-Lincoln Mercury today announced prices for the 2005 Mercury Mariner and 2005 Mercury Montego, two all-new products that demonstrate how the brand is entering new segments while offering premium features and distinctive styling in packages that emphasize value.
"The Mariner and Montego are game-changers for Mercury," said Darryl Hazel, Lincoln Mercury president. "For the first time in decades, Mercury is entering two new areas of the market at the same time. These vehicles play an important role in Lincoln Mercury's broad-based product renaissance that will give consumers and dealers 11 new products in six new segments over four years."
In addition to competitive pricing, the Montego and Mariner combine a wide array of standard equipment with streamlined option packages that enhance the vehicles' overall value. "Mercury's strongpoint is offering a good range of premium features at a reasonable price," said Hazel. "These vehicles carry on that tradition, and we expect customers will be pleased with how much they get for their money," Hazel added.
2005 Montego
The 2005 Montego features a starting manufacturers suggested retail price (MSRP) of $24,995, including destination and delivery fees, for front-wheel drive versions. All Montegos include standard equipment of HID headlamps, LED tail lamps, dual automatic temperature control and either 17-inch or 18-inch wheels.
From its sophisticated, roomy interior to its modern, new powertrains, the five-passenger Montego gives Mercury a well-appointed entry in the premium, mid-size sedan segment. The signature waterfall grille, contrasting metallic surfaces and unique tailoring continue the distinctive automotive design vision Edsel Ford set for the brand 65 years ago.
The Montego's interior dimensions put it among the leaders in virtually every category, including best-in-class headroom and knee room in the second row. Under the hood, the Duratec 30 V-6 has been refined for a smoother, quieter operation. The car comes available with all-wheel drive, which has a new continuously variable transmission, or front-wheel drive versions that feature a premium six-speed automatic transmission.
The vehicle will come in two arrays, Luxury and Premier.
Luxury ($24,995 base MSRP for FWD; $26,695 for All-Wheel Drive)
Standard equipment includes: Four-wheel disc brakes with ABS, 17-inch seven-spoke
wheels, automatic HID headlamps, LED tail lamps, body-color moldings, fog lamps,
remote keyless entry with keypad, interval wipers, folding heated power exterior
mirrors, power windows and door locks, driver and front passenger air bags,
passive anti-theft system, dual-zone electronic climate control, front and rear
floor mats, six-way power driver's seat, fold-flat front passenger seat, seatback
map pockets, split-fold rear seat, fold-down rear armrest with cupholders, auto-dimming
rearview mirror, two 12-volt powerpoints, AM/FM stereo with single CD player
and tilt steering wheel with remote audio controls.
Premier ($27,195 base MSRP for FWD, $28,895 for All-Wheel Drive)
Premier adds: All-speed traction control, 18-inch 15-spoke alloy wheels, remote
perimeter lighting, Audiophile AM/FM stereo with six-CD changer and subwoofer,
leather seating surfaces, heated driver and front passenger seats, two-way power
passenger seat, leather-wrapped steering wheel and shift knob, overhead console
with Homelink®, woodgrain interior appliqués, memory function for
power seats, mirrors and adjustable pedals and a trunk cargo net.
Pricing for key options and packages include: Leather ($895); Moonroof ($895); Reverse Sensing ($250); Safety Package, which includes Safety Canopy™ System with side curtain air bags and a rollover sensor that provide enhanced side-impact and rollover protection ($595).
2005 Mariner
Prices for the 2005 Mariner range from $21,995 for the front-wheel drive Convenience model with a 2.3-liter I-4 Duratec 23 engine, to $26,995 for the Premium array with the 3.0 liter Duratec 30 V-6 and Intelligent 4WD System.
Keeping with Mercury's commitment to design sophistication, the Mariner features a highly crafted interior with satin aluminum finishes, chrome accents and available two-tone leather-trimmed seats with Preferred Suede® inserts.
The Mariner, building on the style and success of the Mountaineer SUV, brings contemporary Mercury design to customers who want a compact, urban SUV. On the outside, the Mariner design features distinctive headlamps over integrated fog lamps and vertical, satin-aluminum-finished grille. Mariner also adds a satin aluminum appearance bumper insert, which ties with the grille design, and bright chrome exhaust tips. The exterior also has turn signal repeater lamps on the front fenders.
The Mariner has several unexpected features, including a driver's side keypad that allows for convenient keyless entry. Interior features include standard leather-wrapped steering wheel and available heated leather seats.
In addition, Mariner offers segment-exclusive convenience and safety features. These include an available Reverse Sensing System, which alerts the driver to certain objects up to six feet behind the vehicle when it is backing up slowly; and the Safety Canopy™ System, which includes side curtain air bags and a rollover sensor that provide enhanced side-impact and rollover protection.
Mariner is available in Convenience, Luxury and Premier arrays.
Convenience ($21,995 base MSRP FWD; $23,745 for 4WD)
Standard equipment includes a 2.3-liter I-4 Duratec 23 engine, four-speed automatic
transmission, four-wheel disc brakes with ABS and quick brake assist function,
16-inch 15-spoke aluminum wheels, chrome exhaust tip, body-color front and rear
fascia, fog lamps, side repeater lamps, power-adjustable exterior mirrors, power
windows and locks, keyless entry with driver's side keypad, solar-tinted glass,
AM/FM single CD stereo, low-back cloth front bucket seats, seatback map pockets,
air conditioning, center console with two cup holders and storage, leather-wrapped
tilt steering wheel with speed control and cargo floor hooks.
Luxury ($23,495 base MSRP for FWD; $25,245 for 4WD)
Standard equipment includes all Convenience Array equipment. Luxury adds/changes
include: 3.0 liter Duratec 30 V-6 engine (instead of I-4), privacy glass, power
adjustable driver's seat with lumbar support, AM/FM stereo with six-disc in-dash
CD changer, perimeter anti-theft alarm, overhead console with dual storage bins,
message center with compass, auto-dimming interior mirror, automatic headlamps
and dual illuminated vanity mirrors.
Premier ($25,245 base MSRP for FWD, $26,995 for 4WD)
Standard equipment includes Luxury Array equipment. Premier adds 16-inch, 15-spoke
machined aluminum wheels, heated exterior mirrors, AM/FM MACH Audiophile stereo
with subwoofer, automatic headlamps and power, heated seats with Preferred Suede™.
Pricing for key options and packages include: Dynamic Side Impact Air Bag Package ($595); Leather Trim Package ($1,050); Power Moonroof and Roof Rack ($895); Class II Towing ($350); Reverse Sensing ($255); Side Step Bar ($325).
The Mariner is built at Ford Motor Company's Ohio Assembly Plant in Avon Lake, Ohio, and the Montego is built at the Chicago Assembly Plant.
